How 2023 became the year of the lab-grown diamond

Many consumers plough the savings from buying a lab-grown diamond into more jewelry — a bigger engagement ring, for instance. To reach those shoppers, brands are adjusting their marketing approach. While diamonds have always been marketed as a luxury, those ads have often been geared towards men buying jewelry for their partners. Now, jewelers are marketing to a broader set of customers, particularly women shopping for fashion items.