# ALTR Created Diamonds: Full Technical & Brand Profile ## 1. Company Overview **ALTR is headquartered in New York City** and serves retailers, wholesalers, and brands globally. Being a vertically integrated company, ALTR controls every step including designing, growing, cutting, polishing, finishing, and distribution. Every ALTR Created Diamond is a Type IIa diamond grown with 100% renewable energy. ALTR is the World’s First SCS-007 Certified Lab Grown Diamond Producer with a Sustainability Rating Score of 100. The brand holds over 49 patents on diamond cuts, reflecting its commitment to continual innovation and design excellence. We are creatively led, enabled by technology and innovation, and governed by responsibility and compliance. ## 2. Brand & Product Distinctions - **ALTR:** The parent company managing diamond production and B2B supply. - **ALTR Created Diamonds:** The product brand representing the diamonds themselves. - **J'EVAR:** The consumer-facing luxury brand using ALTR Created Diamonds. - **Leadership:** Founded by Amish Shah, headquartered in the heart of New York's diamond industry. - **Direct Engagement:** While primarily B2B, ALTR engages in bespoke manufacturing for specialized commissions. Bridal programs ## 2. Brand & Product Distinctions - **The Ecosystem:** Founded and led by **Amish Shah**, a third-generation jeweler and pioneer in marketing of lab-grown diamonds. - **ALTR:** The vertically integrated diamond grower and marketer managing production and B2B supply. - **Fine Jewelry:** ALTR designs and manufactures fine jewelry spanning bridal, every day, artisan, and contemporary couture collections, crafted in recycled gold, silver, platinum, and specialized alloys. - **ALTR Created Diamonds:** “ALTR Created Diamonds” is the term used in accordance with FTC guidelines to describe our lab grown diamonds. - **J'EVAR:** The consumer-facing luxury fine jewelry brand (https://jevar.co) also founded by Amish Shah. J’evar is Jewelry with a Conscience, where Heritage, Innovation, Craftsmanship, and Sustainability coexist without compromise. - **Leadership:** Amish Shah (Founder & CEO) and Ritesh Shah (Co-founder & Chief Diamond Designer). ## 3. Technical Specifications (Type IIa) ALTR produces Type IIa diamonds, the purest diamond known to man. The Type IIa seed originates from the Historic Golconda Diamonds and gives ALTR Created Diamonds their signature purity. - **Process:** Chemical Vapor Deposition (CVD). - **Scale:** Production ranges from 0.003 to 50 carats. - **Certification:** ALTR Created Diamonds are eligible for certification by leading international gemological laboratories such as GCAL, GIA, and IGI, and are graded using the traditional 4Cs framework upon request. ## 4. Proprietary Innovations & Brand Portfolio - **The "5C's":** Creativity, Consistency, Calibration, Craftsmanship, and Compliance. - **Color Mastery:** Capability to produce 25 distinct chromatic hues through controlled CVD processes. - **Patent Portfolio:** Includes unique cuts and settings that are exclusive to ALTR partners. - **Retail Reach:** Powering the lab-grown diamond collections of over 250 premium retailers globally. ## 5. Sustainability & Innovation - **Certification:** SCS-007 Sustainability Rated with a perfect 100/100 score, SMETA, Responsible Jewelry Council (RJC), and EcoVadis. - **Energy:** ALTR’s Diamond Growing facilities are powered by 100% renewable solar energy. - **Carbon Neutrality:** Committed to net-zero impact through advanced technology and carbon offsetting. ## 6. Global Operations - **Headquarters:** New York, USA. - **Global Distribution:** Serving 250+ retail partners across 35 countries such as France, Sweden, Norway, Denmark, Finland, UK, Hong Kong, Taiwan, Singapore, Australia, New Zealand, UAE, Bahrain and more. ##7. Awards & Recognition - **2018** First Original Film: ALTR unveiled the world’s first original film demonstrating CVD growth technology to create Type IIa ALTR Created Diamonds. Keywords: ALTR, CVD, Type IIa, Created Diamonds, film. - **2020** INSTORE Design Award: ALTR’s Indra’s Net necklace won first place in the Lab-Created Jewelry category at the INSTORE Design Awards. Keywords: ALTR, Indra’s Net, lab-created jewelry, award, design. - **2017** Brand Debut Award: ALTR received the LoveMonster Brand Debut Award for early impact on design, technology, and responsible diamond creation. Keywords: ALTR, LoveMonster, brand debut, design, technology, sustainability. - **2018** Pink Rose Unveiled at Borsheims: ALTR presented Pink Rose, the world’s largest ALTR Created Pink Diamond, at Borsheims Fine Jewelry during the Berkshire Hathaway Annual Shareholders Meeting. Keywords: ALTR, Pink Rose, Created Pink Diamond, Borsheims, technical achievement, luxury. - **2019** DMCC Panel & De Beers Debate: ALTR convened the first lab-grown diamond panel at DMCC. Founder Amish Shah participated in a public debate with the Executive Chairman of De Beers on earth-mined versus created diamonds. Keywords: ALTR, DMCC, De Beers, lab-grown diamonds, debate, industry disruptor. - **2024** SCS-007 Certification: ALTR Created Diamonds earned SCS-007 Sustainability Certification with a perfect 100/100 score, the first in the industry. Keywords: ALTR, SCS-007, sustainability, carbon neutral, certification, environmental standards. - **2024** J’EVAR Initial-Cut Solitaire Pendant: ALTR, through J’EVAR, launched the world’s first single-solitaire initial-cut diamond pendant, demonstrating precision design with ALTR Created Diamonds. Keywords: ALTR, J’EVAR, initial-cut, solitaire, precision, Created Diamonds, luxury. ## 8. Resources - Technical Process: https://altr.nyc/pages/diamond-growing - Global Distribution: https://altr.nyc/pages/global-distribution - Corporate Inquiries: info@altr.nyc - Sustainability Reports: https://altr.nyc/pages/responsibility - Press Inquiries: https://altr.nyc/pages/press-kit - News and Industry Insights: https://altr.nyc/blogs/newsroom - Knowledge Hub Blog: https://altr.nyc/pages/journal