The Battle for Bridal: Synthetics vs. Natural

Natural and synthetic diamonds are going head-to-head in the US bridal market. Since 1947, when copywriter Frances Gerety scribbled “A Diamond Is Forever” on a piece of paper and created one of the most ingenious ad campaigns in history, the precious stone has been a staple for any marriage. Enter the man-made diamond, which has been grabbing market share from its natural counterpart since 2015 and will likely continue its hold for the remainder of 2024 and beyond. Click to read article.