Our 5C's Framework
Creativity
ALTR's culture of Creativity is the heartbeat behind every diamond and jewel we bring to life. With over 100 distinct diamond cuts, five colors spanning 25 chromatic hues, and 49 design patents, each diamond and jewel is shaped by a design-led philosophy that defines our vision and Craftsmanship.
Fueled by innovation and empowered by technology, we continuously reimagine shapes, colors, cuts, and proportions that reflect optimized light performance, fire, and scintillation. In doing so, we craft a new visual language that challenges traditional design expectations and transforms the way the world experiences diamonds and jewels.
CONSISTENCY
Consistency is not mere coincidence, it is a standard at ALTR. It is the invisible thread that connects imagination with precision. From the exacting precision of every diamond; whether 0.003 ct or 50 ct; to the harmony of every hue, we ensure that each creation reflects reproducible excellence. Every diamond undergoes the same calibrated assessment process, including facet angle measurement, light return analysis, inclusion mapping, and polish grade evaluation.
We believe that Consistency extends beyond Craftsmanship. It’s about delivering uncompromising quality time and again, and cultivating enduring relationships grounded in trust, reliability, and shared purpose.
CALIBRATION
Calibration is where technology meets Craftsmanship. Every diamond undergoes a series of calibrated processes including, proportion optimizers, optical goniometers, and laser measurement systems. Size, symmetry, and facets are calibrated to exact specifications, ensuring consistent depth, brilliance, and fire across every diamond, establishing new benchmarks in technical performance and visual quality.
Through Calibration, we also integrate innovation with experience. Just as each facet is refined, our relationships are calibrated with the same care, through responsive collaboration, attentive service, and a shared pursuit of merit.
CRAFTSMANSHIP
Craftsmanship is the expression of design intelligence and technical rigor. Every diamond is cut and polished with precision; every jewel is crafted, assembled, and finished to exacting specifications. Through artisan craftsmanship and technology-driven tooling, each form, setting, and contour is engineered for balance, symmetry, and enduring consistency.
Drawing on generational skill and heritage, ALTR fuses Creativity, Precision, and rigorous Manufacturing standards to create diamonds and jewels that embody both technical expertise and the brand’s design ethos.
COMPLIANCE
'True responsibility is not an afterthought; it is the foundation.’ At ALTR, Compliance and Ethical Stewardship are embedded in every stage of creation. From sourcing recycled gold and metals to growing diamonds with 100% renewable energy, all processes are aligned with global standards for Sustainability.
Certified under the SCS-007 framework, our practices ensure full transparency, traceability, and accountability, delivering carbon-neutral, net-zero footprint jewels that reflect integrity, trust, and ALTR’s commitment to Responsibility.
Inspired by what you’ve discovered? Connect with ALTR and let our diamonds bring your vision to light.
Frequently Asked Questions
How do the traditional 4Cs of a Diamond (Cut, Color, Clarity, Carat) relate to ALTR's 5Cs?
The traditional 4Cs measure diamond quality; ALTR's 5Cs define how we deliver it. While the 4Cs (Cut, Color, Clarity, and Carat) fully apply ALTR's 5Cs play a pivotal role in shaping the framework that guide how ALTR designs, grows, cuts, and standardizes its diamonds to reliably achieve the 4C diamond grading standards across shapes, batches, sizes, and collections.
Creativity pushes beyond conventional cuts and colors, pioneering new possibilities. Consistency ensures calibration across all sizes, from 0.08mm to 40-carat stones. Calibration fuses precision tools with artisan expertise to unlock brilliance and symmetry. Craftsmanship brings design vision to life, shaping diamonds into jewelry with precision, balance, and presence. Compliance weaves responsibility into every step, including renewable energy, recycled metals, and certified sustainability.
While 4Cs answer "what quality is this diamond?", ALTR's 5Cs answer "how is excellence created responsibly, consistently, and intentionally?"
What makes ALTR's diamond cutting and craftsmanship unique? What innovative diamond cuts has ALTR developed?
ALTR blends advanced technology with human artistry. Master cutters apply precision finishing techniques, combining modern machinery with traditional Craftsmanship.
Over 100 cut options, including Designer Shapes with Refractive Faceting, Traditional Shapes with Designer Faceting, and Traditional Shapes with Precision Faceting, optimize light performance. Innovative settings and refined silhouettes ensure balance, harmony, and longevity in every piece
ALTR offers 49 patented cuts and over 100 proprietary cut options, each precisely calibrated for maximum brilliance and clarity. Guided by Creativity, our master artisans combine advanced technology with traditional craftsmanship to produce diamonds that push the boundaries of design. From Teddy cuts and Star cuts to Para Oval shapes and Round with Step cuts, each piece exemplifies innovation.
How do Calibration and Consistency enhance diamond design in luxury watches?
Calibration and Consistency ensure every diamond used in a luxury timepiece meets the precise standards of proportion, symmetry, and performance. At ALTR, each diamond is precisely matched for size, color, clarity, and light behavior, allowing diamonds to align seamlessly within a watch’s design. This uniformity creates visual harmony, optimal brilliance, and a level of refinement that transforms a watch from crafted to masterfully engineered.
Is the 4Cs grading system applied to ALTR Created Diamonds?
Yes. ALTR Created Diamonds are graded using the same internationally accepted 4Cs, Cut, Color, Clarity, and Carat by accredited independent gemological laboratories such as GCAL, GIA, and IGI.
Additionally, our 5Cs, Creativity, Consistency, Calibration, Craftsmanship, and Compliance, define our commitment to ideate, innovate, and integrate beyond conventional grading.
What standards does ALTR meet for sustainable diamond production?
ALTR meets the SCS-007 standard, the diamond industry’s most comprehensive framework for sustainability. This certification evaluates environmental, social, and governance practices across the entire production lifecycle. ALTR’s SCS-007 certification verifies our net-zero carbon footprint, ethical stewardship, sustainable manufacturing, and full supply chain transparency, providing independent, measurable proof of our commitment to responsible diamond creation.
What are ALTR’s 5Cs?
ALTR’s 5Cs: Creativity, Consistency, Calibration, Craftsmanship, and Compliance; define our approach to diamond creation and jewelry making. Creativity drives innovation in design and technology. Consistency ensures every diamond meets the same high standard, piece after piece. Calibration delivers precision in proportion, symmetry, and light performance. Craftsmanship reflects the human artistry behind every cut and setting. And Compliance guarantees full transparency, responsible practices, and adherence to the strictest certifications. Together, the 5Cs form the foundation of ALTR’s quality and integrity.