DESIGN IS WHERE SCIENCE MEETS IMAGINATION

From concept to creation, our imagination gives structure to innovation.

THREE LEVELS OF DESIGN

IDEATE

Ideation is the starting point of every creation, where fluid to concrete, all ideas take shape, pushing beyond convention to open new possibilities in diamonds and design. It is the space where vision sparks and the extraordinary first comes into view.

INNOVATE

Innovation transforms vision into reality through breakthrough techniques in diamond growing, cutting, and polishing that reveal brilliance in ways never seen before. It is how we turn ideas into tangible advances that redefine what a diamond and jewel can express.

INTEGRATE

Integration brings creativity full circle, uniting Design, Technology, and Craftsmanship into a whole. Aligned with intention and integrity, ALTR creates with responsibility at its core and Creativity in every form.

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IDEATE

Ideation is the starting point of every creation, where fluid to concrete, all ideas take shape, pushing beyond convention to open new possibilities in diamonds and design. It is the space where vision sparks and the extraordinary first comes into view.

INNOVATE

Innovation transforms vision into reality through breakthrough techniques in diamond growing, cutting, and polishing that reveal brilliance in ways never seen before. It is how we turn ideas into tangible advances that redefine what a diamond and jewel can express.

INTEGRATE

Integration brings creativity full circle, uniting Design, Technology, and Craftsmanship into a whole. Aligned with intention and integrity, ALTR creates with responsibility at its core and Creativity in every form.

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The ALTR Endless Diamond ring, a seamless solid diamond band precision-cut from a single lab-grown diamond crystal.
The ALTR Endless Diamond ring, a seamless solid diamond band precision-cut from a single lab-grown diamond crystal.

ENDLESS DIAMOND RING

The Endless Diamond Ring by ALTR is a circle without beginning or end, an eternal expression of radiance and meaning. Each ring is crafted from a single ALTR Created Diamond rough, typically losing 75–80% of the diamond in polishing. Designed with extreme precision and finished through laser and hand polishing, it stands as a piece of art, creating a continuous flow of fire and sparkle that symbolizes infinity.

An Endless Ring is a creation Guided by Technology and Executed by Human Craftsmanship, a true marvel of Engineering, Innovation, and Design.

CUSTOM CUTS AND DESIGNS

Custom cuts are more than a Design choice, they’re a language of identity. For some, they’re part of the conversation; for us, they are the conversation. Guided by co-founder Ritesh Shah’s vision, who has designed over 100 diamond cuts and holds more than 50 Global Patents, ALTR continues to redefine the geometry of beauty.

The 89-Facet Para Oval is a striking evolution of the traditional oval cut, engineered with additional facets that release an intensity of fire and brilliance unattainable in standard cuts. It is one of the only oval cuts with no bowtie effect, it embodies ALTR’s pursuit of creating what doesn’t exist.

FANCY COLORED DIAMONDS

ALTR's Fancy Colored Diamonds are where imagination meets nature's rarest palettes. Each diamond is carefully grown to produce hues ranging from subtle tones to vivid intensities, with precise control over trace elements to ensure consistent, vibrant color.

Each color and its hue is defined through chromatic precision, calibrated by tone, saturation, and spectral balance to achieve harmonious color expression. Facet alignment and proportion are calibrated to maximize light performance, revealing depth and brilliance while highlighting the diamond's inherent hue.

Close-up of a model wearing an intricate ALTR Couture lab-grown diamond pavé ring with a bold, sculptural design.
Close-up of a model wearing an intricate ALTR Couture lab-grown diamond pavé ring with a bold, sculptural design.
A stack of three luxury ALTR lab-grown diamond halo engagement rings in white gold, showcasing round and pear shapes.
A stack of three luxury ALTR lab-grown diamond halo engagement rings in white gold, showcasing round and pear shapes.
Various loose ALTR lab-grown diamond shapes including heart, emerald, pear, and round brilliant on a white surface showcasing custom cuts and diamond design
Various loose ALTR lab-grown diamond shapes including heart, emerald, pear, and round brilliant on a white surface showcasing custom cuts and diamond design

Couture Jewelry

Couture at ALTR is about pushing jewelry beyond the ordinary. Each piece becomes a canvas where form, structure, and detail are refined to the highest degree, creating larger-than-life designs. This is where craftsmanship meets creativity, not in excess, but in the quiet power of design done differently.

Category Based Design

Each category is defined by functional design and engineering. Self-sizing rings use adjustable mechanisms for a precise fit, while endless diamond rings are carved from a single solid diamond to guide innovation in lab grown diamonds. Across all designs, settings are engineered for strength, fluidity, and exacting tolerances, ensuring every piece is intentional and reliable.

OEM Client Design Projects

We explore the balance of contrasting forms, sharp geometry paired with soft curves, modern minimalism combined with intricate detailing, to create jewelry that is both striking and comfortable to wear. Every piece is engineered with precision: invisible and pavé settings make diamonds appear to float, while carefully calibrated lines and proportions ensure natural movement and effortless elegance.

Design is where innovation meets expertise; guided by vision, supported by over 49 patents,
and consistently pushing the boundaries of Creative Craftsmanship.