Privacy Notice for ALTR (ALTR Created Diamonds / ALTR)

This privacy notice for ALTR ("Company," "we," "us," or "our") describes how and why we might collect, store, use, and/or share ("process") your information when you use our services ("Services"), such as when you:

  • Visit our website at https://www.altr.nyc, or any website of ours that links to this privacy notice
  • Engage with us through our sales, marketing, events, or customer support channels

Questions or concerns?

Reading this privacy notice will help you understand your privacy rights and choices. If you do not agree with our policies and practices, please do not use our Services. If you still have questions or concerns, please contact us at info@altr.nyc.

SUMMARY OF KEY POINTS

This summary highlights the key points from our privacy notice. You may find more detailed information by navigating through the full notice below.

What personal information do we process?

We may process personal information depending on how you interact with ALTR, the choices you make, and the features you use.

Do we process sensitive information?

We may process sensitive personal information when required and permitted by law or with your consent.

Do we receive information from third parties?

Yes. We may receive information from public databases, marketing partners, social media platforms, and other external sources.

How do we process your information?

We process your information to operate and improve our Services, fulfill orders, communicate with you, enhance security, prevent fraud, and comply with law.

When and with whom do we share personal information?

We may share data with specific categories of service providers and partners to support our operations.

How do we keep your information safe?

We use organizational and technical measures to protect your data, but no system is 100% secure.

What are your rights?

Depending on your location, privacy laws may give you certain rights over your personal information.

How do you exercise your rights?

Contact us directly at info@altr.nyc. We will respond in accordance with applicable laws.

TABLE OF CONTENTS

  • What information do we collect?

  • How do we process your information?

  • What legal bases do we rely on?

  • When and with whom do we share your personal information?

  • Do we use cookies and tracking technologies?

  • How do we handle your social logins?

  • How long do we keep your information?

  • How do we keep your information safe?

  • Do we collect information from minors?

  • What are your privacy rights?

  • Do-Not-Track features

  • California privacy rights

  • Updates to this notice

  • Contacting us

  • Reviewing, updating, or deleting your data

1. WHAT INFORMATION DO WE COLLECT?

Personal information you disclose to us

In short: We collect personal information that you provide to us.

This includes information you give us when you register, make a purchase, request information, engage in marketing activities, or contact us.

Personal information may include:

  • Name
  • Phone number
  • Email address
  • Shipping and billing address
  • Usernames and passwords
  • Contact preferences
  • Payment information

Any information you voluntarily share with us through forms, communications, or interactions with our Services may be collected.

Sensitive information

Only when permitted and required — for example, financial data for purchases.

Payment data

Payments are securely processed through Shopify, PayPal, Klarna, and Stripe. Please refer to their individual privacy policies for more information.

Information automatically collected

We automatically collect certain device and usage data, such as:

  • IP address
  • Browser type
  • Device model
  • Operating system
  • Referring URL
  • Approximate location
  • Pages visited and actions taken

We also use cookies and similar tracking technologies to collect this information.

Information from other sources

We may collect limited information about you from external sources, including:

  • Public databases
  • Marketing partners
  • Social media platforms
  • Third-party advertising tools

2. HOW DO WE PROCESS YOUR INFORMATION?

We process your information for purposes including:

  • Account creation and authentication
  • Providing and delivering products
  • Managing orders, payments, and returns
  • Customer support
  • Marketing and promotional communications
  • Targeted advertising
  • Analytics and improving user experience
  • Security and fraud prevention
  • Compliance with legal obligations

We may also process your information with your consent for specific purposes.

3. WHAT LEGAL BASES DO WE RELY ON?

If you are located in the EU or UK, we rely on the following legal bases:

  • Consent
  • Performance of a contract
  • Legitimate interests
  • Legal obligations
  • Vital interests

If you are located in Canada, we rely on express or implied consent unless exceptions apply.

4. WHEN AND WITH WHOM DO WE SHARE YOUR PERSONAL INFORMATION?

We may share your personal information with:

  • Ad networks
  • Data analytics partners
  • Cloud hosting providers
  • Order fulfillment partners
  • Payment processors
  • Customer support tools
  • Social networks
  • Marketing tools
  • Re-targeting platforms
  • Website hosting providers

We may also share your information in the following circumstances:

  • Business transfers (e.g., mergers or acquisitions)
  • Working with affiliates
  • Limited partnerships with business partners
  • Integrations such as Google Maps APIs

5. DO WE USE COOKIES AND OTHER TRACKING TECHNOLOGIES?

Yes. We use cookies, pixels, and web beacons for analytics, personalization, and advertising purposes.

6. HOW DO WE HANDLE YOUR SOCIAL LOGINS?

If you log in using a social media account (for example, Facebook), we may receive basic profile information depending on your account settings.

7. HOW LONG DO WE KEEP YOUR INFORMATION?

We retain personal data only as long as necessary to fulfill the purposes outlined in this notice, unless a longer retention period is required by law.

8. HOW DO WE KEEP YOUR INFORMATION SAFE?

We use appropriate technical and organizational security measures to protect your information. However, no online system is completely secure.

9. DO WE COLLECT INFORMATION FROM MINORS?

We do not knowingly collect personal data from children under the age required by applicable local law.

10. WHAT ARE YOUR PRIVACY RIGHTS?

Depending on your location, you may have the right to:

  • Access your personal data
  • Correct your personal data
  • Delete your personal data
  • Withdraw consent
  • Opt out of marketing communications
  • Request data portability

11. CONTROLS FOR DO-NOT-TRACK FEATURES

We currently do not respond to Do-Not-Track (DNT) signals due to the lack of uniform industry standards.

12. CALIFORNIA PRIVACY RIGHTS

California residents may request:

  • Disclosure of collected personal data
  • Deletion of personal data
  • Opt-out of the sale or sharing of personal data

13. DO WE MAKE UPDATES TO THIS NOTICE?

Yes. We update this privacy notice as necessary to remain compliant with applicable laws and regulations.

14. HOW CAN YOU CONTACT US ABOUT THIS NOTICE?

If you have questions or concerns about this notice, you may contact us at:
info@altr.nyc

15. HOW CAN YOU REVIEW, UPDATE, OR DELETE THE DATA WE COLLECT?

You may submit a request regarding your personal data by emailing us at:
info@altr.nyc