Amish Shah, Founder and CEO of ALTR and J'EVAR, joins Maria Cade on WOWT Omaha ahead of Berkshire Hathaway Shareholders Weekend 2026 at Borsheim's Fine Jewelry, unveiling Ame: Wear Your Soul, and TYPE, the world's first solitaire diamond alphabet initial collection.
Ame: the French word for soul. Each Ame piece is built around a single color, featuring five graduating shades from the palest near-white through to the deepest, most vivid expression of that hue. Available in blue, pink, and yellow diamonds across four cuts: radiant, round, cushion, and emerald, and designed with a self-sizing mechanism that adapts across two ring sizes. Jewelry that grows with you.
TYPE is the world's first fine jewelry collection featuring a solitaire diamond alphabet initials, every letter of the alphabet hand-crafted from a single solitaire diamond by master artisans. Technology-guided and artisan-finished, each piece is one of a kind. A Solitaire That Speaks For You.
