Featured by CNBC, the segment follows Marcus Lemonis as he explores the rapidly growing lab-grown diamond industry during the premiere of Streets of Dreams. Amish Shah, founder of ALTR Created Diamonds and J'evar, introduces Lemonis to the science, manufacturing process, and market growth behind created diamonds, explaining how innovation is reshaping the future of the diamond industry.
"It's a real diamond. It's carbon crystallized. The only difference is where it's grown." says Shah.
