Natural and synthetic diamonds are going head-to-head in the US bridal market. Since 1947, when copywriter Frances Gerety scribbled “A Diamond Is Forever” on a piece of paper and created one of the most ingenious ad campaigns in history, the precious stone has been a staple for any marriage. Enter the man-made diamond, which has been grabbing market share from its natural counterpart since 2015 and will likely continue its hold for the remainder of 2024 and beyond.
