Featured by Mint, the article examines the growing adoption of lab-grown diamonds and the factors driving their expansion across global jewelry markets. Amish Shah, founder of ALTR Created Diamonds and J'evar, discusses the commercial potential of Type IIa lab-grown diamonds, changing consumer perception, sustainability, and the role of retailers in accelerating category growth.
“The perception of the consumer has been built by years of exposure to mined diamonds. A created diamond is everything a diamond can be, but better.” says Shah.
