As lab-grown diamonds continue to reshape the bridal jewelry market, Amish Shah, founder of ALTR and J'evar, shares why the category has become a defining force in modern luxury. “Young couples can now get the carat size they want and still afford a honeymoon,” says Shah with Wall Street Journal
A pioneer of the lab-grown diamond industry, Shah discusses changing consumer preferences, innovation, and the evolving role of responsibly created diamonds in today's wedding season.
